Before you commission a business website

Start with the customer’s next decision

Write down who the website serves, what they need to understand and the action you want them to take. A shop, a booking journey and a business presentation need different structures. Share the languages, the existing address and the person who will approve the content.

Collect the logo, real product or service information, approved photographs and contact details. Mark what is ready, what needs rewriting and what must be created. For a store, add product variants, delivery areas and the payment methods you need; these are decisions to review, not features to assume.

Agree the page list, content responsibilities, integrations and handover before production. Ask which accounts you will own and how you will update the site after launch. A clear brief makes it easier to compare proposals by their actual scope rather than a headline price.